Reden Solar

video-marketing

Promotional video and photography for Reden Solar energy

Creating video and photo content to promote solar greenhouses

Client

Reden Solar is a growing major global actor in renewable solar energy. Based in the South of France, with branches and projects around the world from Chili to Kazakhstan, and Mexico to Ukraine.

See the website

Challenge

To create a two-minute promotional video and conduct a photo shoot, both showing off their industrial solar greenhouses and the open day event taking place.

Outcome

We created a video which sets the scene and tells the story of how the greenhouses work – from their location and design, down to the plants that grow inside and the people who tend to them.

Our approach

After talking to the marketing department and understanding their objectives and goals, we had a solid brief to work off. We learned our client wanted drone shots of the facilities, video of the plants and workings of the greenhouses, as well as some footage of their open day.

The content

For a video like this, meant to promote a product and explain how it works, we know the best way to do so is to create a storyboard which covers the process from beginning to end. This makes our goals clear both before, during and after the shoot, allows us to be well-prepared and leave nothing to chance, and create some of our best work.

Showing both the facilites themselves and the people who work there give heart to the story.

Being able to deliver photos to the client the same day for their press-release keeps their company running smoothly and quickly.

What we delivered

We delivered a set of high-quality photographs both from a drone and our photographer on the ground. These photos were used in both their press-release and in their online marketing. The video file was delivered straight to the client shortly after in Full HD quality.

The video

You can watch the promotional video we created for our client below. If you’re looking for something similar, for an event or a product, feel free to get in touch for a free proposal.